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Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Videos

Computing the crystal ball

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Chandan Agarwal, Barnava Nandi
Company: Unilever
November 3, 2020
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Citation

Agarwal and Nandi (2020a, November 03). Computing the crystal ball. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/computing-the-crystal-ball-11649


Videos

Regional consumption in the age of COVID-19

Hear from Europanel on the state of consumer behaviour for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Richard Herbert
Company: Europanel
April 30, 2020
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Citation

Herbert, R. (2020a, April 30). Regional consumption in the age of COVID-19. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/regional-consumption-in-the-age-of-covid-19


Videos

Newsflash from Europanel

Hear from Europanel on the state of consumer behaviour in Brazil and Mexico for a better understanding of market movements and the implications. What can we learn and what has happened so far in LATAM?

Catalogue: ESOMAR TV: Latin America at Home
Author: Richard Herbert
Company: Europanel
April 23, 2020
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Citation

Herbert, R. (2020a, April 23). Newsflash from Europanel . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/newsflash-from-europanel-


Videos

FMCG in China and India, 2007 to 2019; China pre and post COVID-19: What can we learn?

Hear from Europanel on the state of consumer behaviour in China and India for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Richard Herbert
Company: Europanel
April 16, 2020
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Citation

Herbert, R. (2020a, April 16). FMCG in China and India, 2007 to 2019; China pre and post COVID-19: What can we learn?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fmcg-in-china-and-india-2007-to-2019-china-pre-and-post-covid-19-what-can-we-learn-


Videos

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Author: Reid Searls
Company: NAILBITER Inc.
April 9, 2019
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Citation

Searls, R. (2019a, April 09). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-video


Videos

How facial coding helps to optimize communication (Spanish)

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Catalina Bonnet, Massimo Sarcina
Company: Kantar
April 8, 2019
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Citation

Bonnet and Sarcina (2019a, April 08). How facial coding helps to optimize communication (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication-spanish-


Videos

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Yelena Idelchik, Amishi Takalkar
Company: NAILBITER Inc.
November 11, 2018
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Citation

Idelchik and Takalkar (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue


Videos

When the nip becomes a bite

FMCG is experiencing a new wave of competition from Challenger brands. What is the Challenger story in India? Who are they, what are their strategies and most importantly, how should the established players protect and prevail. This presentation...

Catalogue: Congress 2018
Author: Ritanbara Mundrey
September 23, 2018
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Citation

Mundrey, R. (2018a, September 23). When the nip becomes a bite . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-the-nip-becomes-a-bite-